MY RESUME
Me, at a glance.
INTUIT | ASSOCIATE CREATIVE DIRECTOR, COPY
October 2022 – Present
Right now, I lead copy for campaigns, projects and events that impact the culture and stock value of Intuit – owner of Mailchimp, TurboTax, QuickBooks and Credit Karma. ​​
• Lead writer for the launch of Intuit Assist, Intuit’s generative AI-powered assistant
• Briefed and oversaw copy for the upcoming opening of new basketball arena, Intuit Dome
• Creative direct Intuit’s largest event: a bi-annual, weeklong tech conference and hackathon
• Write executive scripts and stories for major moments
• Work with executives to transform both the Intuit brand and Intuit’s internal culture
LEVI STRAUSS & CO. | GLOBAL COPYWRITING MANAGER
June 2020 – October 2022
I oversaw all of the Dockers brand copy, from TV spots to new stores.​​
• Directed global elements of copy across digital, social, print and point-of-sale formats
• Managed, proofread and edited internal, agency, wholesale, regional and freelance copy
• Led Dockers through a full rebrand, updating its voice and sharpening its editorial focus
• Created first Dockers voice guide in company history
• Created and managed first wholesale, freelance and agency copy review processes for Dockers
LEVI STRAUSS & CO. | DIGITAL COPYWRITING MANAGER
April 2018 – June 2020
I led the Levi’s digital copywriting team while evolving the company’s digital voice.​
• Doubled the team in under two years while increasing employee engagement and efficiency
• Oversaw all copy development for Levi’s app and loyalty program launch
• Overhauled product copy process, delivering it on-time for the first time in company history
• Took social media back in-house
• Spearheaded development and testing of rich marketing content and copy on-site
• Ensure that brand voice is consistent across digital campaigns, channels and assets
• Oversee triggered and transactional programs
• Write and edit global campaigns
BKR | COPY AND CREATIVE TEAM MANAGER
I managed bkr’s growing creative team, producing consistently on-brand assets.​
• Hired, led and managed a rapidly expanding creative team
• Under my management, the creative team delivered 2017 holiday and wholesale assets on- time for the first time in company history
• First creative team member in company history to help concept and develop global seasonal campaigns from end-to-end
• Grew bkr’s Instagram following by 60% in 1.5 years with a budget under $5K
BKR | COPY MANAGER AND SOCIAL MEDIA SPECIALIST
bkr’s first copywriter, I wrote everything, upholding their voice across all channels, partnerships and events.​
• Generated and edited all outward-facing copy and social media content
• Ran editorial calendar while managing social media partnerships and marketing initiatives
• Oversaw creative assets, activations and PR initiatives across multiple product launches
TOUCH OF MODERN | COPYWRITER
I created the voice of Touch of Modern’s emerging food, fashion and grooming verticals.​
• Established the voice of several Touch of Modern verticals
• Wrote copy for social, promotions, emails, stores and app during period of rapid growth and customer acquisition
• Developed process for capturing product information during warehouse intake
PAPER MAGAZINE | EDITORIAL ASSOCIATE
I managed Paper's digital publishing schedule while producing and copy-editing daily posts.​
• Wrote top three web stories in the site’s history
• Lead writer for Paper’s major clients including Target and American Express
PAPER MAGAZINE | SOCIAL MEDIA ASSISTANT
Paper’s first social media hire; I created award-winning channels and managed pre-existing ones.
VASSAR COLLEGE | BACHELOR OF ARTS, LITERATURE
Read. Learned. Experienced East Coast weather for the first time.